Archive for Trademark

Retail – it’s all about class

Posted in Branding, Trade Mark with tags , , on October 29, 2011 by 1place

The following note deals with the protection of trade marks in connection with online retail services.  This was originally posted on InternetRetailing.com.au.  A site dedicated to online retailing and multi channel retailing.  The original note can be read here Continue reading

Australian brand in the headlines

Posted in Branding, Design, Trade Mark with tags , , , , , , , on September 12, 2011 by 1place

 

Q – What’s black, white & read all over?

 

A – Aesop’s kiosk at New York’s Grand Central Terminal.

Fashioned from over 1,000 copies of the New York Times this cutting edge design is featured on the Aesop Website and is discussed at Brandchannel

Does branding get any better than this?  Monochromatic sensibility, timeless packaging, exciting retail design which eschews cookie cutter roll outs,  Australian roots…and of course great product.