Archive for Out of your mind

IP Conundrum #4

Posted in 1P, Copyright with tags , , on November 6, 2011 by 1place

IP conundrum #4

ANSWER

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Because they’re worth it.

Posted in 1P, Branding, Trade Mark with tags , , , , , , , , , , , , , on September 4, 2011 by 1place

1P tagline OUT OF YOUR MIND

Tagline, strapline, endline, slogan, catch phrase…  Although marketing purists would not necessarily regard these terms as identical, let’s proceed on the basis that they all generally refer to a phrase used in marketing as part of brand / business identity.

Everyone knows that taglines have a very important marketing function.  Some are so successful that the brand is immediately recalled upon mention.  Think: -FULL POST>

1P is going places!

Posted in 1P, Bicycles, Branding, Design, Out of your mind, Photo, Trade Mark with tags , , , , , , on July 17, 2011 by 1place

We are turning the wheels of commerce in a healthy, branded + sustainable way.

For bicycle enthusiasts, this black beauty is a Velorbis Churchill Balloon.  Danish designed, German built, embracing Sydney’s new cycle lanes. Perfect for the urban commuter.

Join the Tour de Lance.