Archive for the Marketing Category

Top Advertising Agency IP – going cheap or creating value

Posted in 1P, Advertising, Article, Copyright, Marketing with tags , , , on November 8, 2011 by 1place

The following note deals with the creation of IP by an advertising agency, remuneration and the creative possibilities that copyright offers.  This was originally posted on the blog of marketing management gurus  TrinityP3

The original note can be read here

Perhaps the number one (silly) copyright misconception is that copyright protection is somehow obtained by mailing your work to yourself and retaining the unopened envelope.  This is commonly known as Poor Man’s Copyright.

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