Archive for the Franchise Category

IP conundrum #3

Posted in 1P, Commercialisation, Franchise, Out of your mind with tags , , , , , , on October 16, 2011 by 1place

IP Conundrum #3

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Franchises – What’s the cost of cloning success? The Initial Franchise Fee

Posted in Article, Franchise on August 31, 2011 by 1place

As an alternative to starting a business from scratch, the beautiful thing about buying a franchise is that the franchise is a proven business model which can be readily replicated by virtue of strong brands, tight marketing, purchasing power and a franchisor who well and truly knows the ropes.  As an established brand, consumer search costs are low with a franchise and significant goodwill already exists.

Too easy.  FULL POST