Archive for the Commercialisation Category

IP conundrum #3

Posted in 1P, Commercialisation, Franchise, Out of your mind with tags , , , , , , on October 16, 2011 by 1place

IP Conundrum #3

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IP conundrum #2

Posted in 1P, Article, Commercialisation, Out of your mind with tags , , , , , , , , , , on September 24, 2011 by 1place

IP conundrum #2

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IP conundrums

Posted in 1P, Article, Commercialisation, Copyright, Design, IP Protection, Out of your mind, Patent with tags , , , , , , , , , , , on September 15, 2011 by 1place

I confess to being inspired by Harry Pearce and his book Conundrums – a beautiful collection of typographic puzzles.

Being a typophile, I thought I’d try my hand at a few of my own.

So, here begins a series of  typographical conundrums with an IP (intellectual property) bent, fashioned after Harry Pearce and constrained to the same rules as his: one box, two colours, one typeface.

One a week, so watch this space.

IP Conundrum #1

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why space suits matter

Posted in 1P, Article, Commercialisation, Market Place, Out of your mind, Psychology with tags , , , , , , , , , , , , on September 12, 2011 by 1place

Patented space suit_US 3751727

Why do space suits matter for inventors or entrepreneurs wanting to take a product to market?

It’s not to make a fashion statement, help defend against rejection from potential investors/customers, or to attract attention. Rather, the process of designing, developing and making space suits matters because it helps teach us something about the way we make decisions.

In terms of decision theory, the process appears to epitomise the “maximising” approach to decision-making strategies – i.e. identifying an “optimal solution” for each of a number of problems before making a decision. Or, so it seems…

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