Archive for the Article Category

Top Advertising Agency IP – going cheap or creating value

Posted in 1P, Advertising, Article, Copyright, Marketing with tags , , , on November 8, 2011 by 1place

The following note deals with the creation of IP by an advertising agency, remuneration and the creative possibilities that copyright offers.  This was originally posted on the blog of marketing management gurus  TrinityP3

The original note can be read here

Perhaps the number one (silly) copyright misconception is that copyright protection is somehow obtained by mailing your work to yourself and retaining the unopened envelope.  This is commonly known as Poor Man’s Copyright.

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IP conundrum #2

Posted in 1P, Article, Commercialisation, Out of your mind with tags , , , , , , , , , , on September 24, 2011 by 1place

IP conundrum #2


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IP conundrums

Posted in 1P, Article, Commercialisation, Copyright, Design, IP Protection, Out of your mind, Patent with tags , , , , , , , , , , , on September 15, 2011 by 1place

I confess to being inspired by Harry Pearce and his book Conundrums – a beautiful collection of typographic puzzles.

Being a typophile, I thought I’d try my hand at a few of my own.

So, here begins a series of  typographical conundrums with an IP (intellectual property) bent, fashioned after Harry Pearce and constrained to the same rules as his: one box, two colours, one typeface.

One a week, so watch this space.

IP Conundrum #1


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why space suits matter

Posted in 1P, Article, Commercialisation, Market Place, Out of your mind, Psychology with tags , , , , , , , , , , , , on September 12, 2011 by 1place

Patented space suit_US 3751727

Why do space suits matter for inventors or entrepreneurs wanting to take a product to market?

It’s not to make a fashion statement, help defend against rejection from potential investors/customers, or to attract attention. Rather, the process of designing, developing and making space suits matters because it helps teach us something about the way we make decisions.

In terms of decision theory, the process appears to epitomise the “maximising” approach to decision-making strategies – i.e. identifying an “optimal solution” for each of a number of problems before making a decision. Or, so it seems…


Truth – don’t stretch it!

Posted in 1P, Article, Science with tags , , , , , , , , , , , , , , , , , , on September 11, 2011 by 1place

We may want a fantasy and may envisage self in a fantasy – however, to stretch the truth into a fantasy is problematic.

In law we have specific guides to clearly inform us as to:

  1. what we know; as opposed to
  2. what we believe.

The two may be very different.  Belief is not knowledge, since knowledge is based on facts, which helps establish truth.

Facts can be challenged (think, for example: the attacks on climate change science).[1] However, challenging on the basis of conflicting facts is very different from challenging on the basis of belief. By way of example, think about how the politics of climate change belief has influenced public debate.

So, what our beliefs are and the reality (truth) can be different.

Confronting belief with reality

Let’s take another example – the belief  that it’s good to enter a “profession”. This belief leads to certain behaviours that encourage children to grow up to become, say lawyers or doctors. This behaviour further promotes the high standing of the ‘professions’ in our culture.

However, the more competition there is to join a “profession”, so the criteria to join become higher and the rewards early in the career get lower . Examples of high pressure, low reward professions include science, architecture and now possibly law.

So when belief is confronted with reality, the “truth” can be quite different. What you don’t expect is sometimes surprising. -FULL POST>

What patents have in common with viruses

Posted in 1P, Article, Future, Out of your mind, Patent, Psychology, Tech with tags , , , , , , , , , , , , , , , on September 5, 2011 by 1place

Contagion of ideas: the meme

In The Selfish Gene, Richard Dawkins coined the term “meme” as a unit or measure of cultural transmission – the process in which ideas, behaviour, style or other aspects of culture spread, “transmit” or self-propagate much in the way that genes propagate in the gene pool.

Malcom Gladwell likens a meme to “an idea that behaves like a virus that moves through a population, taking hold in each person it infects”:

So, what do patents have to do with memes?

The all-important filing date provides a clue to the answer. This is because patents are ultimately a product of their times. They reflect current cultural beliefs, values and trends – albeit with an eye to the future.  FULL POST

An inventor’s biological clock

Posted in 1P, Article, Future, Out of your mind, Patent, Psychology with tags , , , , , , , , , , on September 3, 2011 by 1place

The average inventor[1] is more likely to be:

  1. Older – there is a higher incidence of inventors aged in their 40s to 50s who file patents; and
  2. Self determining – an inventor is less likely to be associated with a large firm or a university.

Inventors do not have disproportionally more genius genes, but are highly motivated and therefore are driven to make a difference. Studies of identical twins separated at birth indicates that creative thinking is:

  1. less genetically based (estimated to be a one third contribution);
  2. more learning based (estimated to be a two-thirds contribution) leading to creating confidence in the capacity to create.[2]

What does the above profile represent? FULL POST