IP conundrums

I confess to being inspired by Harry Pearce and his book Conundrums – a beautiful collection of typographic puzzles.

Being a typophile, I thought I’d try my hand at a few of my own.

So, here begins a series of  typographical conundrums with an IP (intellectual property) bent, fashioned after Harry Pearce and constrained to the same rules as his: one box, two colours, one typeface.

One a week, so watch this space.

IP Conundrum #1

Answer

NOVELTY

What has been will be again, what has been done will be done again; there is nothing new under the sun.
Ecclesiastes 1:9-14 NIV

Well, we beg to differ. Remember before smartphones and tablets and electronic readers?

Creativity is alive and kicking. Innovation is everywhere – in product performance (design), manufacture and service delivery.

So, getting back to novelty…

Novelty lies at the root of innovation, and innovation in turn drives growth. If you can protect your lead on the market, that helps protects your competitive advantage.

It should be no surprise then that the concept of novelty (albeit in slightly different guises) underpins various types of intellectual property (IP) protection:

  • to enjoy copyright protection, a work must be original;
  • to be patentable, an invention must be novel; and
  • to be registrable, a design must be new.

Protecting your intellectual property (IP) is ultimately about protecting your growth potential.

1P HOME

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