Australian brand in the headlines


Q – What’s black, white & read all over?


A – Aesop’s kiosk at New York’s Grand Central Terminal.

Fashioned from over 1,000 copies of the New York Times this cutting edge design is featured on the Aesop Website and is discussed at Brandchannel

Does branding get any better than this?  Monochromatic sensibility, timeless packaging, exciting retail design which eschews cookie cutter roll outs,  Australian roots…and of course great product.


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