Archive for September, 2011

Intangible assets – the new economic indicator

Posted in 1P, Australian IP Case Law, Design, Future, IP Protection, Patent with tags , , , , , , , , , , , , , , , , , , , , , , , , , on September 25, 2011 by 1place

Intellectual property has evolved from a collection of legal rights to now being a major asset that performs independently, when compared to other assets.  Has this evolution changed the way in which IP performs relative to economic change?

Last week the World Intellectual Property Organisation (WIPO) released statistics for each country’s registered IP trends against GDP and other indicators.  Registered IP includes patent, trade mark and design registrations.

These statistics show that the rate of growth of registered IP in the major economies have had a marked decrease: that is, the growth in the number of patents, trade marks and design rights filed has fallen from 2008 onwards.  WIPO’s mapping of registered IP filings against GDP, shows registered IP filings to be much more volatile and extreme when compared to change in GDP. Continue reading

IP conundrum #2

Posted in 1P, Article, Commercialisation, Out of your mind with tags , , , , , , , , , , on September 24, 2011 by 1place

IP conundrum #2

ANSWER

Continue reading

Lemmings R Us

Posted in Branding, Trade Mark with tags , , , , , , , , on September 22, 2011 by 1place

There are obvious parallels between launching any new branded product and the arrival of a new baby.  Think gestation period, inflexible deadline, exhausting launch, heralded arrival and of course naming.

Even if children are only in your peripheral vision, you will be aware that certain names are very popular.  There is probably a maximum of two degrees of separation between you and a young William, Jack, Oliver, Joshua, Thomas, Lachlan, Cooper, Noah, Ethan, Lucas, Isabella, Ruby, Chloe, Olivia, Charlotte, Mia, Lily, Emily, Ella or Sienna (see Popular names NSW 2010). Continue reading

IP conundrums

Posted in 1P, Article, Commercialisation, Copyright, Design, IP Protection, Out of your mind, Patent with tags , , , , , , , , , , , on September 15, 2011 by 1place

I confess to being inspired by Harry Pearce and his book Conundrums – a beautiful collection of typographic puzzles.

Being a typophile, I thought I’d try my hand at a few of my own.

So, here begins a series of  typographical conundrums with an IP (intellectual property) bent, fashioned after Harry Pearce and constrained to the same rules as his: one box, two colours, one typeface.

One a week, so watch this space.

IP Conundrum #1

Answer

Continue reading

why space suits matter

Posted in 1P, Article, Commercialisation, Market Place, Out of your mind, Psychology with tags , , , , , , , , , , , , on September 12, 2011 by 1place

Patented space suit_US 3751727

Why do space suits matter for inventors or entrepreneurs wanting to take a product to market?

It’s not to make a fashion statement, help defend against rejection from potential investors/customers, or to attract attention. Rather, the process of designing, developing and making space suits matters because it helps teach us something about the way we make decisions.

In terms of decision theory, the process appears to epitomise the “maximising” approach to decision-making strategies – i.e. identifying an “optimal solution” for each of a number of problems before making a decision. Or, so it seems…

FULL POST

Australian brand in the headlines

Posted in Branding, Design, Trade Mark with tags , , , , , , , on September 12, 2011 by 1place

 

Q – What’s black, white & read all over?

 

A – Aesop’s kiosk at New York’s Grand Central Terminal.

Fashioned from over 1,000 copies of the New York Times this cutting edge design is featured on the Aesop Website and is discussed at Brandchannel

Does branding get any better than this?  Monochromatic sensibility, timeless packaging, exciting retail design which eschews cookie cutter roll outs,  Australian roots…and of course great product.

Snowbusiness

Posted in Patent, Photo on September 12, 2011 by 1place

Snowman patent - a possible final product of the invention

Eureka! Lumpy asymmetrical snowpeople are now a thing of the
past.

Today news.com.au reports on a quirky US patent for the construction
or building of a Snow Man or Snow Woman.

The invention relates to an apparatus for facilitating the
construction.

Children and their parents concerned by infringement claims are welcome to contact us for freedom to operate searches.

Warning – two potential infringers at work in New Zealand?

Patent infringement in action?

Full details and an entertaining history of snow people can
be read here: Snowbusiness