Archive for August, 2011

The future is near

Posted in 1P, Out of your mind, Patent, Science, Tech with tags , , , , , , , , on August 31, 2011 by 1place

Focus the time period to visualise the uptake of your technology

Successful inventors place their invention into the future by boot-strapping to, and improving on, known technologies. Inventors keep in mind the futurist’s rule of thumb that new technology’s:

  • speed of uptake is overestimated; and
  • impact is underestimated.

So let’s go on a journey. FULL POST

The shape of things to come

Posted in 1P, Article, Australian IP Case Law, Design, IP Protection, Out of your mind with tags , , , , , , , , , , , on August 31, 2011 by 1place

Most of us are now familiar with the idea that a shape can gain protection as a registered trade mark. The Coca-Cola bottle is a famous example.

An Australian Federal Court decision this month (Bodum v DKSH Australia [2011] FCAFC 98) held that unregistered rights in features of a product’s shape can also be protected, if the shape itself has acquired a sufficient reputation.  FULL POST

A Patent Factory

Posted in 1P, Out of your mind, Photo on August 31, 2011 by 1place
Patent factory are well known: the early pharmacies relied on patents that were bootstrapped into existing outlets.

One of the many patent factories that surround us or have influenced us

The patent factory

Posted in 1P, Out of your mind, Patent with tags , , , , , , , , , , , , , , , on August 31, 2011 by 1place

The art of out of your mind & into a patent

The top patent filers in the major patent offices around the world often include at least one “patent factory”.

A patent factory is a company that generates patents but rarely builds products.  The idea behind a patent factory is that the patented invention can be licensed out to generate an income.
This is very similar to a venture capitalist who invests in start-ups, for which at least one in every ten start-ups will give a very positive return.  However, a patent factory does not invest in the people or infrastructure, just in patentable ideas.

Why generate patents? FULL POST

Franchises – What’s the cost of cloning success? The Initial Franchise Fee

Posted in Article, Franchise on August 31, 2011 by 1place

As an alternative to starting a business from scratch, the beautiful thing about buying a franchise is that the franchise is a proven business model which can be readily replicated by virtue of strong brands, tight marketing, purchasing power and a franchisor who well and truly knows the ropes.  As an established brand, consumer search costs are low with a franchise and significant goodwill already exists.

Too easy.  FULL POST

Self portrait #5

Posted in 1P, Photo on August 28, 2011 by 1place

Continuing the theme of the hidden self in self portraits

Action Man speaks

Posted in 1P, Branding, Copyright, Design, Out of your mind with tags , , , , , on August 25, 2011 by 1place
Just attended Making Ideas Happen, Scott Belsky’s dynamic presentation @ Australian National Maritime Museum, Sydney.
Insightful + inspirational thoughts on breaking free from the drunken orgy of ideas to achieve action and execution.
New Yorker, Scott is the founder / CEO of The Behance Network and guru to the creative industries.
Blogger extraordinaire 99%  and best selling author Making Ideas Happen
We are big fans of Behance – see 1P’s IP Conundrums