Polaroid, oh how we love thee!


What an IP story…

Patents from the outset (1929), disruptive technology, awesome product, powerful brand, brand extension (eyewear), artworld status, licensing (some odd – Spice Cam?!), seemingly killed by disruptive shift from analog to digital photography, sad death of instant film in 2008 and loyal fan base ( save polaroid )…

Instant is now back from the dead with the new Polaroid 300 and Lady Gaga as the brand’s new creative director


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