Kung Hei Fat Choy!

In recognition of the Chinese Lunar Year of the Tiger in 2010, we celebrate eight (lucky Chinese number) tiger brands / trade marks

1. Hot Stuff

Tiger Balm

Legend in a jar.  A secret formulation for a heat rub dating back to the times of the Chinese emporers.  Herbal based, contains no tiger.


2. Stop! Tiger time

Launched in 1932, Tiger Beer became Singapore’s first locally brewed beer.

The “It’s Time for a Tiger” slogan has run since its inception.


3.  Old School

Onitsuka Tiger

Onitsuka Co., Ltd dating back to the 1940s was the predecessor to ASICS.  Particularly renowned for the Mexico 66 design, featuring distinctive crossed stripes.  Still too cool for school.


4. Tiger in the bedroom on the golf course

Tiger Woods

Awesome professional golfer, prodigy, endorsement king, former Mr Perfect and human like the rest of us.


5.  T – I – Double Guh – Er!


Friend of Winnie the Pooh, room-mate of Kanga and Roo.

An iconic Disney character.  Complicated Winnie the Pooh IP rights.

6.  “They’re Grrrreat!”

Kellogg’s Tony the Tiger

Tony dates back to the early 1950s and is the mascot of Kellogg’s Frosted Flakes (Frosties) cereals. Deep voiced catchphrase They’re Grrreat!


7.  “Put a tiger in your tank”

Exxon Tiger

Emerged in the 1950s with slogan “Put a tiger in your tank”.  Originally the mascot of Esso.  When Esso changed its name to Exxon in the 1970s, the tiger was referenced in the slogan “We’re changing our name, but not our stripes.”

8.  Fur flys

Tiger Airways

Low-cost airline based in Singapore. Striking plane tail logo.



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