Free Lance at Curve

What do Popeye, perfume, pens and packaging have in common? They are all the subjects of trade mark protection. “Trade mark protection is not an obvious consideration for protection of the unique shape or configuration of a product”, writes Lance Scott, Principal, in Issue 28, July edition of Curve, the design and product development magazine. However, given the advantages of trade mark registration, a shape trade mark may very well be relevant in the protection of a product design. Read more

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